Who uses go4awalk.com - Advertising & Sponsorship

The majority of our users (70%) are based in the UK. However, we also receive significant levels of traffic from other areas of Europe, the US, Australia and Canada.

A recent survey (June 2010) has revealed the following about our audience:

Many are out walking 3-4 times a month and are usually walking in groups of more than two.

Over 60% have been educated to degree level or above.

Age Profile They are in the prime of life. - 10% are between 20 & 35 - 60% are between 36 & 55 - 24% are between 56 & 65

Gender Profile - 75% are male - 25% are female

Other Activites as well as walking Many of them also enjoy other activities - cycling and running are particularly popular:
- 38% also enjoy cycling - 24% also enjoy running - 9% also enjoy climbing - 18% also enjoy scrambling
Purchases in last 6 months They are actively spending their money on outdoor products and services:
- 90% have purchased Outdoor Clothing - 70% have purchased Outdoor Footwear - 90% have purchased Outdoor Accessories - 40% have purchased Self Catering Accommodation - 40% have purchased B&B Accommodation - 45% have purchased Hotel Accommodation - only 1% said they had not purchased any of the above